One of things they identify a clan is by its lingo. we , prospective future managers, are encouraged to be jargon-free as managers are deemed be people who are supposed to deal with complexity by simplifying things. Simplication, however, does entail a knowledge of the jargon before we set about managing by simplifying. Here’s some jargon for you to munch over.

• shotgun vs rifle approach to marketing segmentation
• gorillas vs guerillas
• built-to-order Vs built-to-stock
• upselling, cross-selling and customerization
• natural market segments and Concentrated marketing
• brand-dominant heirarchy vs nation-dominated heirarchy
• customer cloning

In case you do get to find out the meaning of any of these jargons, plz do write-back/comment 😉